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Since morning on dirty talk sex videosWednesday, #OlabeatsUber started trending on Twitter in India. Not as Ola, Uber's local rival, would have intended it though.

The trend seemed to have stemmed from a recent report on India's cab-hailing industry by Truecaller which said that Ola recorded more customer calls than Uber in the third quarter of the year. According to Truecaller, Uber's call volumes were a third of rival Ola's.

But most of India's Twitterverse used the trending hashtag to point out Ola’s service flaws.

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Some even dismissed it as a publicity stunt by the cab operator.

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Ola drivers, particularly, faced the heat as users complained of their rude and callous behaviour. Ola operates in far more number of cities in India as compared to Uber, which should explain the trend. But purely going by reactions on the Indian web, this could be because Uber drivers are better-trained and don't need as much handholding as their Ola counterparts do.

That should explain the lower number of calls customers make to the company and vice versa.

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