【I Would Rather Kill You】

Keep South By weird.

On Friday and I Would Rather Kill YouSaturday -- the first two days of the Austin tech and entertainment festival -- attendees spotted women dressed as Handmaids and almost entirely naked men and women walking around in the rain.

CARD ID: 178876

The Handmaids were there to promote Hulu's upcoming dystopian show The Handmaid's Tale and the naked models were there promoting cable network Bravo's upcoming show Stripped.

CARD ID: 178877

Marketing at its finest.

CARD ID: 178883

While unique activations and promotion for shows and movies are common at SXSW, the dressed up (or not dressed up) people on the streets stood out to passersby.

CARD ID: 178879

CARD ID: 178882

CARD ID: 178881

CARD ID: 178880

Hulu's 10-episode series, based on the best-selling book, follows people in a dystopia called Gilead — a totalitarian society, once part of the U.S., rooted in twisted religious fundamentalism. It's a place where a class of women are subjugated and used only for reproduction.

CARD ID: 178867

Elisabeth Moss (Mad Men)stars as one of the world's few remaining fertile women, Offred. Orange is theNew Blackstar Samira Wiley plays Moira, Offred's best friend from college and fellow handmaid-in-training, and Alexis Bledel plays Ofglen, an ally to Offred.

Joseph Fiennes, Yvonne Strahovski, Max Minghella, Madeline Brewer, Ann Dowd and O-T Fagbenle also co-star.

The series debuts on April 26. Hulu is co-hosting a Handmaid's Tale party with Twitter at SXSW.

Meanwhile, Strippedis set to debut this summer.

Other activations at South By include: a giant buffalo to promote American Gods, a Resistance Radio station for Amazon's The Man in the High Castle, a Twin Peaks themed restaurant called Double R Diner and a Better Call Saulpop-up of Los Pollos Hermanos.

CARD ID: 178874