【1987 Archives】

987 ArchivesQuarter Pounder would like women to know he cares.

To celebrate International Women's Day,M McDonalds decided to offer paid maternity leaveflip their brand logo upside down, turning the infamous "M" into a "W." The "W" stands for women.

It's what Susan B. Anthony always dreamed of

The "M" "W" connection has long been a source of confusion for many in the Scrabble/Bananagrams community. But this action has many accusing the brand of performing yet another empty PR stunt.

“If McDonald’s wants to empower women, it should start by protecting the women who cook and sell the company’s food every day while facing sexual harassment and discrimination on the job," Alexis Harris, a McDonalds worker from Riverview Florida said in a public statement. "That’s why we’re fighting not just for $15 an hour, but for the right to a union so women can demand real protections and respect from McDonald’s – not just a cheap PR stunt."

Twitter agreed.

And from Adam's McRib, God created woman. pic.twitter.com/TeDO01WUWp

— Chloe Bryan (@chloebryan) March 8, 2018

mcdonalds is flipping the arches on their signs to celebrate international women's day

all other days it stood for MEN https://t.co/TRrgCYWVQZ

— vagina uterus haver XX (@shoe0nhead) March 8, 2018

you: mcdonalds into wcdonalds for women’s rights!
me, an intellectual: pic.twitter.com/RuRdTPBVki

— laia. (@geometricsleep) March 8, 2018

I THOUGHT THE UPSIDE DOWN MCDONALDS LOGO STOOD FOR WOLVES

OR LIVABLE WAGES

BUT YEAH THIS IS GOOD SURE FINE

— NOT A WOLF (@SICKOFWOLVES) March 7, 2018

Also, shoutout to @McDonalds for temporarily making their logo into... [looks at notes] boobs? pic.twitter.com/iaGOPaYp8e

— Parker Molloy (@ParkerMolloy) March 8, 2018

WAIT. @McDonalds. Your upside M going to do something about no sick leave, no health coverage, poverty wages, & rampant sexual harassment issues? How does this stunt actually help or value women? @fightfor15, thoughts?

— MoveOn.org (@MoveOn) March 8, 2018

McDonalds is turning their logo upside down today from M—>W supposedly in honor of #InternationalWomenDay, but us Spongebob people know what it’s really about. pic.twitter.com/uEBO7nscq9

— Meg Turney (@megturney) March 8, 2018

today mcdonalds is celebrating all of our female employees. thats why from now on we will be paying our staff Winimum Wage.

— jack wagner (@jackdwagner) March 8, 2018

I always enjoy #InternationalWomensDay the one day of the year when we have a female President, workplaces without harassment and universal paid maternity leave.

Oh, we don’t get any of that? Well, thanks for turning the arches upside down, McDonalds.

— Jennifer Wright (@JenAshleyWright) March 8, 2018

Hey @McDonalds, instead of empty gestures like flipping your arches, how about improving working conditions for your women workers?#IWD2018 #McStrike pic.twitter.com/BvGGgu1IPI

— Momentum (@PeoplesMomentum) March 8, 2018

If we can't have a female president, we might as well have a temporary, vaguely female-inspired, inspirational fast food logo.