【Ask Me What You Want (2024)】

The Ask Me What You Want (2024)trend these days is for cars to have a big infotainment display in front of the driver, but LG's new automotive display is something else.

On Wednesday at CES 2024, the company showcased what it claims is the world's largest automotive display, the "57-inch Pillar-to-Pillar (P2P) LCD." It's an in-car display that extends over the entire width of the windshield, allowing both the driver and the passenger to see all the entertainment and information they need (and probably some they don't need).

LG says the touch display is curved, with a 3,500-millimetre curvature radius, can withstand extreme temperatures (from -40°C to 85°C), and can show content in high definition, though details on resolution are absent.

The company also announced a 32-inch slidable OLED display, which should take care of entertainment of passengers in the rear seats. The display is hidden in the ceiling and can be extended downward. It's a curved touch display with a 2,560x1,440 pixel resolution.

LG brought these displays, as well as a couple smaller ones, to this year's CES, placing them into three concept cars to give us an idea of what we can expect from this extreme "screenification" (LG's term) of our future cars.

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The company says the front display could be used for video conferencing, something that's currently offered in Tesla cars, albeit on a smaller display. The OLED in the back should allow the passengers to do work or watch TV and movies while on the road.

As for when we can expect to see these displays in actual cars on the road, LG says it's ramping up production to meet the "increasing demand" for automotive displays above 30 inches. Production has already started at LG's plant in Gumi, Korea, and the company plans to start mass production at its plant in Paju, Korea, "after 2025".